Credibility

I spoke to a breeder recently that was worried about their own credibility when they discovered that delivery of their puppy certificates would take between 4-6 weeks. My response was to make sure that both parents were properly registered before the breeding took place and as soon as the litter hit the ground they should contact me with the details ensuring that they would have documents in hand when the puppies left at 8 weeks. After thinking further I came up with lots of other ways to establish your credibility as a breeder. Here is a list: Health test your breeding stock, advertise your efforts. When selecting a stud for your breeding program chose one with lots of titles, show wins and health scores. Pay your stud fee up front and have the stud owner sign the litter application when the breeding takes place. Train and trial your breeding stock, advertise your accomplishments. Ask your puppy customers for recommendations, advertise those on your website with lots of pictures and stories about your dogs. Show your dogs at conformation shows, add their wins and lots of pictures to your website. Be active in the American Bulldog community, be helpful, give good advice to new people. When you sell your litter, fully register each puppy and mail the new owner a certificate with their name on it, a 5 generation pedigree, a 3 generation picture pedigree all laminated. Align yourself with other breeders with excellent reputations and add their kennels to your website as an alternative to your potential customers. Please feel free to add your comments!

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